Familienwerte (German for “family values”) is a consulting firm that specialiced on family businesses and their challenges regarding the handover from one generation to the next.
We took care of the Brand Identity including the logo design, color palette, stationary, imagery, UI+UX design of a complex website and the Brand Communication. For the logo we went for an abstract tree emblem that simultaneously stands for a pedigree and growth. The color range is conservative, still modern and the picture world feels very warm and empathic, with a focus on business.
Creative Direction: Carsten Schmitz
Head of Design: Carsten Schmitz
Project Management: Felix Wiesner
Account Management: Felix Wiesner