TRANSFER!
TRANSFER! is a new cross channel platform which connects scientific and creative disciplines.
Through this platform people from creative crafts (like product designers and architects) can communicate to scientists what they would like to create and which new materials and technical equipment they might need for future challenges. On the other hand scientists show their new materials and inventions which could be of value for the creative field.
The logo concept metaphorically displays the transfer of information. Inside the magazine a highly innovative guidance system was applied to easily find the information you are interested in.
We were in charge of the holisitc Brand Experience, including Brand Consulting, Brand Identity and Brand Communication (including editorial design and a print campaign).
Team Wiesner were the wild card in an open competition. They asserted themselves with a concept that was planned down to the last detail, which still captivates by its uniqueness and quality to this date.
Dr. Oliver Herwig
Editor-in-chief
Credits
Creative Direction: Carsten Schmitz, Felix Wiesner
Art Direction: Carsten Schmitz, Felix Wiesner
Project Management: Felix Wiesner
Account Management: Felix Wiesner
