SPD Berlin
The Social Democratic Party (SPD) is the oldest and second biggest political party in Germany. The Berlin fraction needed an identity relaunch hitting the Zeitgeist of Germany`s capital Berlin and a strong, convincing, positive and down to earth visual language for their Brand Communication.
We were fully in charge of their holistic identity relaunch. This relaunch included Brand Consulting, lots of work on their new Brand Identity including the implementation of important brand elements into their new design, creation of new modern color palettes and key visuals for different side branches of the fraction, template developments for all communication material (print, POS, social media, merchandise etc.), photo shootings, photo licensing, animations, illustrations, campaign development and editorial design.
Core graphical element of the new Brand Identity is the abstract, geometric city map of Berlin that serves as a key visual on all communication material. Imagery wise we went for a more human and empathic approach, putting real Berliners in their authentic sourroundings in the foreground.
- SPD Fraktion Berlin
- Civic & Public
- Brand Definition
- Art Directions
- Animated Videos (2D/3D)
- App / Website Development
- Audio Design
- Copywriting
- Corporate Design
- Editorial Design
- Merchandise
- Illustrations
- Print Productions
- Photo and Film Productions
- Social Content
- Website Design
- Advertising
- TV Commercials
- Brand Events
- Print Campaigns
Credits
Head of Design: Carsten Schmitz
Creative Direction: Felix Wiesner
Strategy: Felix Wiesner
Art Direction: Virginia Bindi
Account Management: Felix Wiesner
Project Management: Felix Wiesner
