Team Wiesner


  • Brand Definition
  • Brand Identity
  • Brand Communication

Brand Strategy, Brand Identity and Brand Communication for cosmetics Brand "gegengift“.



gegengift is a revolutionary all-in-one skincare line that is clinically proven to reduce signs of aging.

The brand's formulas got developed in collaboration with the well known German pharmacist Dr. Christian Führling. We created the holistic Brand Experience, including Brand Strategy, Brand Identity (naming for the brand and all products, messaging, imagery, packaging design, website etc.) and Brand Communication (advertising, brand ambassador management, image videos, print campaigns etc.).

The new brand got immediate response with features in the most important beauty magazines Vogue, Elle and Harper's Bazaar and listings in Germany's biggest luxury department stores KaDeWe and Alsterhaus. It got successfully sold in 2019.

  • gegengift
  • Brand Definition
  • Scale-Up Strategy
  • Digitial Architecture
  • Animated Videos (2D/3D)
  • App / Website Development
  • Art Directions
  • Claming
  • Copywriting
  • Corporate Design
  • Editorial Design
  • Merchandise
  • Naming
  • Packaging Design
  • Print Productions
  • Photo and Film Productions
  • Social Content
  • Website Design
  • Advertising
  • Print Campaigns
Co-Founder and former CEO / gegengift
Team Wiesner created the holistic Brand Experience of gegengift. The name of the brand and all products, the corporate design, the packaging design, photo shootings, videos and communication. Our team was very delighted with the collaboration and successfully sold our cosmetic start up after 5 years in business.

Caroline Ehrhart
Co-Founder and former CEO / gegengift

Creative Direction: Carsten Schmitz, Felix Wiesner
Head of Design: Carsten Schmitz
​Art Direction: Anthony Salamin
​Project Management: Felix Wiesner
Account Management: Felix Wiesner